Why Mobile Message-enable your Social Network?

Why do you need your social network to be mobile? SMS is immediate, it demands a response, it is not intrusive and it can be accessed from anywhere in the world at a user's convenience! Besides all of that, it is simply the most affordable and effective marketing medium available today.

Going mobile with your social network means that you can:

1. Offer freedom of movement to your social network users

• Free the users of your social network from their desktop computers; with a mobile element users can access your social network from wherever they are in the world.

2. Reach users despite handset capabilities by mobile message-enabling your social network

• Reach those who do not have Internet access or have handset limitations in that they do not have WAP-enabled phones or Java applications.
• This would include emerging markets where there is limited data connection. Or simply, those that are more comfortable with text messaging.

3. Reach mobile social network users in more places across the globe

• Clickatell reliably delivers SMS text messages to over 222 countries around the world through over 819 operators, almost instantaneously.
• You can reach users and potential users anywhere and anytime by offering them the 'freedom' of a mobile social network.

4. Reach them when they are off-line from your social network

• SMS allows mobile social networks to utilise out-of-network messaging to reach users that are not logged in. You can text them a 'tickle' to remind them to log in if they have been inactive or alert them to new messages.

5. Reach mobile social network users more effectively

• With info on product offerings or promotions.
• With authentication details and message alerts.
• By offering flexible communication options and site features that enable them to interact with you and with other users.
• By offering additional security features against online identity theft and text message authorisation codes.

6. Reach for the stars with a mobile social network

• More users equals more traffic to your site which equals increased advertising revenue.
• SMS text messaging is the most cost-effective acquisition method for new mobile social network users. So you will already have saved money just by implementing a mobile strategy.
• Premium-rated SMS services allow you to charge for access to the site and monthly subscription fees. This is done through premium-rated MT (mobile terminated SMS) where end-users receive billable SMS from premium-rated numbers.
• Or sell directly through Premium-rated MO (mobile originated) SMS where end-users can send billable SMS text messages to premium-rated numbers, receive credits in their account and spend directly on ringtones, music downloads or other services that you offer on the mobile platform.
• Even Standard-rated SMS text messages can encourage users to visit your store or make an on-line purchase. SMS text messaging is highly effective at promoting off-line conversions.

Mobile Social Networking with Clickatell means:

• You allow social network users to be mobile. They can access the social network from anywhere in the world, anytime, regardless of their handset limitations, to your mobile social network.
• Users can post and receive content 'on the go' through SMS text messages to a public stream. This means that they can interact with the site in a variety of ways including the uploading of video, photo's and audio files.
• Users can 'check-in' and 'locate' other social network users in their physical vicinity.
• You can offer update alerts to posts they subscribe to and notification alerts re new mail or security updates with a mobile social network.
• Email to SMS or voicemail to SMS options allow more flexibility for communication within the social network.
• You can create a loyal and expanded customer base with a mobile social network.
• You can generate additional revenue through premium-rated SMS options.
• There are no physical limitations to the growth of your network, you can expand to a global level even if users have handset limitations or do not have access to the Internet.