Mobile Marketing in the UK

Mobile, if used correctly, has the potential to become the most powerful tool in the marketers armoury.

Clickatell services a wide variety of customers in the UK market, empowering them to communicate better, faster and more profitably with their own customers. From large organisations such as the BBC and the NHS to smaller retail outlets and on-line businesses, Clickatell provides simple and affordable mobile messaging solutions. Chances are that you have received a text message delivered through Clickatell already...

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Mobile competitions, on-line vouchers, product sales notifications, promotional information, and the possibilities are endless. You need to act now to ensure that you are providing the best possible service to customers.

"The integration of the Clickatell solution into our existing software was very straightforward and has proved 100% reliable since." Mark Fletcher, IT Director, Dawsons Music

Hotelzon International is the leading European hotel reservation technology provider, it is also the oldest hotel booking agency in Europe. They process over one million hotel bookings a year! Hotelzon uses mobile messaging to send hotel reservation confirmation messages to customers in different countries. By using Clickatell’s ‘email to sms’ application they have drastically increased the quality of their service.

“With the Clickatell SMS solution we are able to deliver SMS to our customers all around the world in reliable and efficient ways.” Jouini Peltonen, Hotelzon, Finland

The UK and Ireland’s premier weather alert service, Metcheck, provides up-to-date forecasts and real-time alerts for all cities in the UK. More than 100,000 visitors log onto their website to view weather information daily. By using Clickatell’s innovative SMS solutions, they can now deliver a text message to subscribers with the latest weather forecast attached. By using premium-rated SMS, they have created an additional revenue stream for their business.

“By using Clickatell, we have wiped the floor in the UK market. No other weather company could match us for price, quality and super fast delivery… In our trading history, no other supplier has matched the way Clickatell can offer us this. Not just the technology, but the price and level of customer service is second to none.” Andrew Bond, Senior Partner, Metcheck

If you are ready to go mobile and take the Clickatell advantage as leading UK companies are doing, click here for mobile marketing campaign ideas and Clickatell’s top tips.

UK goes mobile

Britons are sending on average 60 million more messages a day compared to the same period in 2007 – up by 38%. Mobile Data Association

The UK Mobile Services Market was worth £16.5 billion at the end of 2006, with 65.4 million subscribers making up 109% of total population. Mobile Data Association

Fully 85% of the adult population of Britain own a mobile, while four out of five children own a phone by the time they are 11. Yet the UK comes only sixth in an EU league table of phones per capita — lower than Greece or Portugal — says Jupiter Research, while Italy tops the list. Sunday Times, 2006

Clickatell, the world’s most respected mobile marketing provider, has won the 2008 Mobile Industry Review ‘Best Value Product’ Award. This is the latest in a long line of awards for our innovative SMS mobile messaging solutions.

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