Consumers choose to receive messages from you because they have opted-in. Because of this, they trust the message that they receive from you and are therefore great potential sales prospects. Customers are more likely to respond to your marketing message through mobile phone technology than any other kind.

Mobile Marketing is effective because:

• Consumers must consent to receiving marketing messages from you. This is powerful because they have chosen yours as a marketing message they want to hear. Because of this, they are far more likely to read it!
• SMS marketing messages go directly, in real-time, to a consumers’ most personal communication device – their mobile phone.
• Text messages can reach anyone, anytime and anywhere in the world where there is mobile coverage. Text messages are sent instantaneously allowing for an immediate response.
• It generates a fast response rate. Most people read a SMS within 15 minutes of receiving it and respond within 60 minutes. Your message is not wasted. If their phones are off, the message is delivered once they switch back on.
• The message is not intrusive as consumers can read it at their convenience.
• Consumers trust SMS technology and all mobile phones support the use of SMS messages.
• The wide variety of purposes that mobile marketing can be used for is astonishing. This versatile marketing tool can raise the quality of your customer interaction. It can enhance the reputation of your brand, increase sales and open up new consumer markets.
• It is affordable and one of the most cost-effective marketing mediums available. You can save up to 60% in the production and distribution costs of messages.
• It is interactive using 2-way SMS messaging allowing your customers to reply. Not only will you get immediate feedback from your campaign but mobile marketing allows a new level of creative interaction between your product and the consumer.
• Campaign results are instantly verifiable through programmes such as Clickatell’s Interactive Campaign Manager allowing you to draw up reports, update your database and change strategy if need be.
• Premium-rated SMS campaigns can act as an income stream, offset advertising costs and enable organisations to offer subscription-based services to users who do not have access to credit card or online banking facilities.

You need to get mobile now! Easy, effective and affordable Clickatell's mobile messaging applications are proven. For instant web-based sending of texts, sign up for a free trial run of Clickatell's Communicator 2. Or discover the innovative API’s that connect to our award-winning SMS Gateway.

Successful UK companies are using the advantage of mobile marketing to stay ahead of the pack, click here for more info.