Creating Mobile Marketing Campaigns

Clickatell’s Top Tips to running a successful mobile marketing campaign…

1. Define your objectives.

   This is a very important step and you need to be as clear as possible. Your objectives should also fit in with your overall business strategy. Objectives can include increasing the quality of your customer relationships, generating new sales or opening up a new market for your product or services. Know what it is that you want to achieve. Once you know the objectives of the campaign, decide how you want your customer to react. Do you need them to reply to you, take action or send the information onto a third party for viral marketing purposes. Be very clear as to what you want them to do.

2. Decide on a budget.

   Mobile marketing campaigns are affordable and possibly the best value-for-money choice you could make. Clickatell offers products that will suit all budgets from the web-based Communicator 2 to API gateway connections that can SMS-enable your existing application or website. Their award-winning products all utilise the stable SMS Gateway that gives access to local as well as more than 700 international operators.  You can choose to use two-way numbers, meaning you can receive customer replies, allowing for an interactive marketing campaign.

3. Define target recipients.

   It is important to understand your target market so that your mobile messaging campaign can be directed at them specifically. This should be clearly defined in terms of gender, age, location or income brackets. The clearer you are the more effective your campaign will be.  

4. Create your Mobile Campaign strategy and a call-to-action plan.

   Make sure that your message is clear and direct and that it falls within UK industry regulations. Most mobile providers limit messages to 160 characters with spaces but Clickatell’s Communicator 2 product allows you to span your text over 2-3 messages if that is what you need. The message must include a definite call to action and preferably create a sense of urgency by including a timeframe in which to act on the message.

5. Select the Clickatell product you need based on all the points above. Tracking and monitoring is a very important part of the campaign. It eliminates wastage as you can check for invalid numbers in your database, it allows you to effectively track response to individual mobile phones and most importantly, as feedback is instantaneous, it allows you to make amendments to your strategy mid-campaign.

   Clickatell’s Interactive Campaign Manager (ICM) is very easy to use and it compiles reports, helps with scheduled message sending and allows you to monitor the success rate of your campaign in real-time. Click here for more information on the Clickatell ICM product.

   If you already know that you need to be in the mobile marketing game and want to experience how easy it is, try Clickatell's Communicator 2 for instant, web-based sending or for the more technical marketer, check out our innovative range of API connections. Our ICM application works in conjuction with our API products.

Are you ready to go? Click through here to see why Clickatell is your best choice of mobile marketing partner.