Business Uses for Bulk SMS

Bulk SMS messaging is a versatile and powerful business tool. It enables UK businesses to send high-volume text messages to recipients, regardless of where they are in the world. Below are just some of the many ways in which bulk SMS is already helping businesses reduce their costs, expand their reach and increase their profit margins.

Bulk SMS for customer acquisition and retention campaigns:

Text messaging has proved its worth as a mobile marketing medium and bulk SMS allows organisations to effectively spread their message to more people in more locations at a lower price. Because consumers must opt-in or choose to receive marketing messages, they are more likely to respond and bulk SMS has shown a high response rate compared to traditional means of advertising, including email marketing. Bulk SMS also supports two-way text messaging allowing for interactivity between the business and its customers.

Existing customers are retained through the addition of value-added bulk SMS services such as appointment reminders, access to V.I.P. mobile clubs, personalised birthday greetings and so on. The customers can also be encouraged to buy different or more upscale products by giving them access to exclusive promotional material. Bulk SMS is also a great way to reactivate lapsed customers through special offers.

Bulk SMS messaging is a proven medium for reaching new target markets. Encourage the customers that you want to engage with to sign-up to receive bulk SMS alerts about sales, new store openings and upcoming special deals. Your bulk SMS marketing campaign stands a chance of going viral  as your compelling message is easily passed onto friends and family. Read more about bulk SMS marketing campaigns.

Bulk SMS for financial institutions:

Financial institutions in the UK and abroad have adopted bulk SMS messaging as an effective tool to build consumer confidence and address identity theft concerns through real-time transaction alerts – ‘point-of-sale’ receipts. This has increased customer retention for banks, credit card companies and insurance agencies as customers feel secure about their financial transactions. There are further applications for bulk SMS when it comes to mobile banking – the transferof funds to make payments via text message is just one of many bulk SMS banking applications.

The other advantage offered to these industries is the dramatic cost-reductions offered by the use of bulk SMS in call-centres. Because data is transmitted at a fraction of the cost of a voice call, bulk SMS has become a firm favourite as a communication channel between businesses and their customers, employees and suppliers.

Bulk SMS for notification systems:

Bulk SMS is the perfect medium for organisations that need to coordinate the efforts of various teams of people quickly and reliably. It has been used to facilitate communications in emergency response situations, ensuring that police, medical teams, fire departments receive the information they need in order to respond quickly and effectively in a crisis situation. Bulk SMS ensures that one message is delivered to many recipients at the same time, regardless of their location.

It is also useful for notifying technicians or other personnel of systems or hardware failure – these automated bulk SMS systems are easily set up and save time and therefore money for UK businesses and organisations. Bulk SMS alerts are used to communicate with roaming employees such as sales people and for liaising with suppliers in order to keep track of orders and deliveries.

Bulk SMS for premium mobile sales:

Every type of business benefits from implementing bulk SMS messaging and with Clickatell it is easy and quick to do. Realise the benefits of bulk SMS messaging.