Clickatell UK Blog

The City of London’s police force have recently launched a trial SMS service that allows residents to contact the police via SMS messages – a real-world example of how SMS gateways can be employed to save lives.

The SMS Gateway enables British business owners to mobilise their messaging and stay at the forefront of changing consumer trends.

Two years ago, I traded in my trusty Toyota Tazz for a Ford Bantam… an illustration of how bulk SMS messages can make a HUGE difference to customer satisfaction.

Just the thought of transforming in-house communication systems with email to SMS features using the SMTP protocol can be daunting for many companies.

In today’s fast-paced, mobile world, marketing is what separates every successful business from the pack, and that increasingly means the inclusion of bulk SMS into the marketing mix.

Mobile marketing using bulk SMS is no longer the novelty that it was, but rather an essential part of every marketer’s media arsenal. M:Metrics reports that in the UK, 87% of mobile phone owners send text messages on a regular basis.

New mobile applications that are integrated with SMS gateways, could deliver text messages capable of switching off the engines of stolen or getaway cars.

Text messaging applications have been taken to new heights or in this case lows with the Dustbot, a rubbish collecting robot that was launched in Italy last month.

Traditionally food indulgences and vices were given up for the 40-day period of Lent leading up to the Easter celebration – today the Lent list includes texting!

The British Royal Family, despite the best efforts of the late Princess Diana, remains a bastion of conservative living. However, even they are stepping out to embrace the new communication avenues offered by technological advances.