Clickatell UK Blog

Simply relying on the new technologies made available by the increased use of smartphones could limit the effectiveness of your mobile marketing campaign.

Two years ago, I traded in my trusty Toyota Tazz for a Ford Bantam… an illustration of how bulk SMS messages can make a HUGE difference to customer satisfaction.

In today’s fast-paced, mobile world, marketing is what separates every successful business from the pack, and that increasingly means the inclusion of bulk SMS into the marketing mix.

As England gears up for the Ashes Cricket Series and cricket fans all around the world prepare for this classic clash between the UK and Australia, event organisers need to take note that major sporting events such as these are a goldmine opportunity to capitalise on the revenue generating capability of SMS messaging.

The World Bank and other leading financial institutions are warning that recovery from the economic recession will be a lengthy process and that both businesses and consumers should not expect any real upturn until mid-2010.

The 10th of April 2009 marked a crossover point for the world with the first divorce by SMS.

The British Royal Family, despite the best efforts of the late Princess Diana, remains a bastion of conservative living. However, even they are stepping out to embrace the new communication avenues offered by technological advances.

As with all forms of advertising, there are some brands that manage to catch consumer’s attention, interact with them and leave both parties feeling better off and some who just don’t get it. The ongoing success of mobile marketing, despite the economic downturn…

The current economic recession could offer UK consumers some added benefits in the form of better service levels from local businesses. Businesses trying to stay afloat and retain their market share are focusing their attention on improved customer relationships.

As the latest round of severe weather hits the UK with more snow predicted for the rest of February, more and more people are turning to SMS weather notifications to stay abreast of the latest weather warnings.