Mobile Marketing: a weapon of mass seduction

April 28, 2009

As with all forms of advertising, there are some brands that manage to catch consumer’s attention, interact with them and leave both parties feeling better off and some who just don’t get it. The ongoing success of mobile marketing, despite the economic downturn…

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Bulk SMS a cost-effective call centre solution

April 2, 2009

The current economic recession could offer UK consumers some added benefits in the form of better service levels from local businesses. Businesses trying to stay afloat and retain their market share are focusing their attention on improved customer relationships.

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