Clickatell UK Blog

The SMS Gateway enables British business owners to mobilise their messaging and stay at the forefront of changing consumer trends.

Two years ago, I traded in my trusty Toyota Tazz for a Ford Bantam… an illustration of how bulk SMS messages can make a HUGE difference to customer satisfaction.

The Mobile Data Association estimates that 78.9 billion text messages were sent in the UK in 2008; most of these would have been transmitted via an SMS gateway.

In today’s fast-paced, mobile world, marketing is what separates every successful business from the pack, and that increasingly means the inclusion of bulk SMS into the marketing mix.

Mobile marketing using bulk SMS is no longer the novelty that it was, but rather an essential part of every marketer’s media arsenal. M:Metrics reports that in the UK, 87% of mobile phone owners send text messages on a regular basis.

As England gears up for the Ashes Cricket Series and cricket fans all around the world prepare for this classic clash between the UK and Australia, event organisers need to take note that major sporting events such as these are a goldmine opportunity to capitalise on the revenue generating capability of SMS messaging.

The World Bank and other leading financial institutions are warning that recovery from the economic recession will be a lengthy process and that both businesses and consumers should not expect any real upturn until mid-2010.

Traditionally food indulgences and vices were given up for the 40-day period of Lent leading up to the Easter celebration – today the Lent list includes texting!

As with all forms of advertising, there are some brands that manage to catch consumer’s attention, interact with them and leave both parties feeling better off and some who just don’t get it. The ongoing success of mobile marketing, despite the economic downturn…

The current economic recession could offer UK consumers some added benefits in the form of better service levels from local businesses. Businesses trying to stay afloat and retain their market share are focusing their attention on improved customer relationships.