Clickatell UK Blog

Just the thought of transforming in-house communication systems with email to SMS features using the SMTP protocol can be daunting for many companies.

So it’s Thursday 2pm, and with my fourth coffee of the day in hand and no lunch as of yet, I am feeling slightly edgy when it happens…the faint buzz in my pocket indicating a new text message.

The Mobile Data Association estimates that 78.9 billion text messages were sent in the UK in 2008; most of these would have been transmitted via an SMS gateway.

In today’s fast-paced, mobile world, marketing is what separates every successful business from the pack, and that increasingly means the inclusion of bulk SMS into the marketing mix.

For the average mobile phone user, an SMS gateway is of little interest and few people know or understand the reason for their existence.

Mobile marketing using bulk SMS is no longer the novelty that it was, but rather an essential part of every marketer’s media arsenal. M:Metrics reports that in the UK, 87% of mobile phone owners send text messages on a regular basis.

New mobile applications that are integrated with SMS gateways, could deliver text messages capable of switching off the engines of stolen or getaway cars.

As England gears up for the Ashes Cricket Series and cricket fans all around the world prepare for this classic clash between the UK and Australia, event organisers need to take note that major sporting events such as these are a goldmine opportunity to capitalise on the revenue generating capability of SMS messaging.

The World Bank and other leading financial institutions are warning that recovery from the economic recession will be a lengthy process and that both businesses and consumers should not expect any real upturn until mid-2010.

Excitement is building in the world of soccer fans as the FIFA Confederations Cup draws to a close in South Africa.