SMPP for the Social Scene

SMPP turns television into a social platform. What are the benefits to businesses?

You might recently have read a report about the Italian Mafia using text messaging to communicate with jailed bosses. According to the Telegraph,  text messages were sent to an Italian football show that uses a ticker to scroll fans’ text messages at the bottom of the screen. Needless to say show bosses are now considering removing this feature of the program, but it does highlight an ostensible growing trend: combining text messaging and television. And because this combination relies on time-critical messaging, one can only assume that SMPP is the message transport agent being used.

Why Texting and TV?

It’s all about being social and transforming a popular one-way medium (television) into a platform that allows businesses to create a ‘community’ feature to their products. After all, consumers prefer to interact with the businesses they deal with on a social basis that could potentially connect them to other people. It’s about turning a traditionally one-way medium into a social platform. This is achieved using SMPP as a high volume messaging agent with two-way functionality.

About SMPP

SMPP, or short message peer-to-peer, is a protocol that uses TCP/IP. This means that businesses can transmit messages to contacts and receive messages from them using the internet. Better yet, seeing as it is a protocol it can be integrated with software in any custom software environment.

Should You Invest?

In TV and texting? Only if it makes sense in terms of strategy and budget. But it’s worth considering that your customers, clients and even other businesses are expecting you to be more social – it’s about 1-on-1 communication on a personal device, which essentially means that the business (yours) is adhering to current consumer trends using a cost-efficient and very powerful communications protocol, SMPP.

So What About Social Networking

One other aspect of current consumer trends not yet discussed is the fact that consumers also like convenience (who doesn’t?). This means that having more than one solution for customer service, sales, etc. in place will prove beneficial to the business. It should however be kept in mind that text messaging is capable of providing a platform of communication that can be accessed from virtually everywhere where there is cellular coverage – perfect for those occasions where internet access might not be readily available that requires an inexpensive solution for consumers.

Find out more about the short message peer-to-peer protocol and how it will fit into your business by going to our SMPP page.

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Tags: Internet Messaging, Short Message Peer-to-Peer Protocol, SMPP, Social Messaging