Give Your Customers Business Transparency with Bulk SMS

Bulk SMS provides businesses with a platform for transparency to keep up with post-recession consumer trends.

“Post-recession consumer trends” – if you haven’t yet realised that emerging technologies and strategies are edging toward them, then now is the time to start doing your homework. Quite simply, it refers to the effect the recession has had on consumer behaviour. The latter is important because it determines how businesses should present themselves to their current and prospective customers in order to maintain or increase retention whilst still gaining new customers. This also has bearing on the technology used – the more effective, the greater the eventual response from the consumer… which is why bulk SMS is rapidly climbing the ‘preferred technology’ charts.

However, quite possibly one of the most important advancing consumer trends is business transparency. While there may be many variations on the definition, suffice it to say that customers and stakeholders expect the business to be more open and honest about what’s happening in the company. It’s about being personal with your customers – gone is the day where trends are set by the business. Now it’s about the perception of the consumer, and how far the business is willing to go to provide better value for money.

So what has this got to do with bulk SMS text messaging? And how can it be used to further business transparency?

Bulk SMS allows for the concise distribution of information that can be read on any device capable of receiving an SMS text message – no need for an app-enabled phone or the mobile internet. This makes it a viable channel to get in touch with 75% of the global population. It also makes it the ideal channel to communicate with users who might not have time during the day to use the internet to catch up on all the news that’s important to them.

From the business’ point of view, bulk SMS provides a reliable medium that can be used to build a rapport with the customer by sharing relevant news and business developments through alerts and notifications – information that will make the business more transparent and that could potentially fuel sales and increase retention (depending on the information). Perhaps most importantly, one should keep in mind that SMS text messaging is by nature a form of communication with the emphasis on immediacy, which means real-time information can be passed on to customers, wherever they may be.

Think you can use text messaging as a medium to enhance your company’s transparency? Read more on our bulk SMS page.

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Tags: bulk sms, SMS fuels business transparency, wholesale SMS