Is Bulk SMS Easy Enough for Your Gran to Use?

Myth: Bulk SMS Messaging is difficult to use. Reality: Sending thousands of SMS messages at the touch of a button is easy. This is how…

So let’s start by creating a distinction between two types of bulk SMS messaging technologies:

Application Programming Interface (API): Possibly the reason why many think sending bulk SMS messages is difficult, is because of the assumption that they have to use an API. And using an API requires some level of technical proficiency, something which not everyone has.

So when do you use an API? You use an API connection when:

• You’ve got custom messaging requirements
• You have the resources to cater for the technical requirements
• You expect to send more than 10,000 messages a month (not compulsory)
• You require custom reporting.

In short, the API is for companies who would like to integrate bulk SMS messaging seamlessly into their communication strategies.

Graphical User Interface (GUI): Not that the Graphical User Interface alternatives can’t  supply an integrated messaging solution – just keep in mind that you have no control over which API is being used and, as such, any of the finer settings (Click here and register for free to see what the Graphical User Interface SMS application looks like).

Use the bulk SMS messaging Graphical User Interface (GUI) when:

• You have little or no technical experience
• You want an SMS messaging solution that you can access from anywhere in the world
• You want one-click detailed reporting
• You want someone else to maintain your bulk SMS interface.

In short, think of the Graphical User Interface as a webmail client, just for SMS – easy enough for your gran to use.

Need more information? Go to our bulk SMS page now.

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Tags: Application Programming Interface (API), bulk sms, Communicator II, Web to SMS