SMS Gateway for (Professional) Bloggers

Using the SMS gateway to notify readers of your newest blog can put you, or your clients, ahead of the competition. Here’s what SMS can do for your blog in 2010…

Being a professional blogger, perhaps freelancer, you probably didn’t have much of a holiday this year. The competition is tough and your readers, most of whom were probably on holiday, still expected content from you. Perhaps even more so in light of the sub-zero temperatures – after all the Scrabble anyone can take, there’s one thing left to do: surf the net. Here’s how the SMS gateway can help your blog warm the minds of your readers:

Better than Email?

Let’s consider the very nature of SMS: it’s a 160-character text message delivered to a mobile handset – a personalised medium that’s always on, almost always carried. While email provides you with the opportunity to email your entire post to your readers, SMS allows you to notify them almost instantly of your post’s availability. They won’t have to comb through their mail for your blog post notification email; your message won’t be flagged as spam, whether by accident or on purpose.

On-demand Content

An article recently featured on eMarketer discusses the portability of content. In a nutshell, it explores current trends in the demand for content and what the future holds in terms of content portability. The SMS gateway allows you to reach out to your readers instantly, on any device capable of receiving an SMS – thereby furthering their on-demand experience. Whether they own a smart phone or not, it’s about the convenience of being able to access your content, right away. It’s this type of convenience that can supply you with an edge over your competitors.

International Notification

The internet is a global market place with a global audience. While a certain percentage of your reader-base might be located in one country, it’s safe to assume that some of them are distributed around the globe. One great feature of the SMS gateway is that it allows for near-instant message distribution on an international scale – messages which are more likely to be read than email; messages that can be sent at a fraction of the cost of a telephone call. These coverage lists and prices demonstrate just how cost-efficient international SMS can be!

Choosing SMS Recipients

No doubt you’ve used email to do a bit of split-testing to see which posts will be more effective. Well, the same can be done with SMS. Contact lists can be created and maintained according to your own criteria, making messaging through the SMS gateway entirely customisable.

How to SMS-enable Your Blog

Here’s the great thing about the SMS gateway: it provides you with a multitude of interfaces that allow bloggers with all levels of technical proficiency to get in touch with their readers. Bloggers with little or no skill regarding programming languages will be able to make use of the web-based messaging application. This provides an easy-to-use interface with features that include two-way messaging (send & receive), address book, reporting and much, much more. Alternatively, those with intermediate to advanced programming skill will be able to make use of any of the available API’s and/or scripts to integrate their blogs with the SMS gateway.

If you think that SMS is something you can use to interact with your readers and benefit your blog, then follow the link to the SMS gateway page now.

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Tags: International SMS, SMS for bloggers, sms gateway, SMS recipient, SMS tools