SMS Gateway Customers Hold Competitive Advantage – Part 3
UK financial institutions are using SMS gateway connections to offer their customers secure mobile services with great results. In this final post on our SMS Gateway and Financial Institutions series, we take a look at UK big brands that have successfully utilised the benefits offered by SMS gateway connectivity.
The Car Insurance Megastore, an Internet-only company, offers a price comparison service between more than 320 insurance companies. Wanting to improve their quality of service to customers, they implemented an automated text-messaging system within their site that would provide clients with SMS updates on policy progression, as well as provide renewal reminders. Since using text messaging, they say they have seen a significant return on investment. And the SMS gateway offers secure and reliable transmission of their messages.
Leading UK banks, such as Lloyd’s and HSBC, have also jumped on the ‘mobile bandwagon’, using SMS gateway connections to communicate with clients, regardless of their location. HSBC offers mini-statements and transaction alerts via text message, and customers of Lloyds TSB can request their bank account balance and transfer funds between accounts via text messages. Not only do these services offer great value to customers, but by using SMS gateway connections to send text messages to their customers, the banks have created a potent income stream for themselves. Both banks charge customers a monthly fee for personalised text alerts and certain services, while still offering the basic account balance summary texts for free.
These are just some of the financial institutions that have taken advantage of the benefits offered by SMS gateway connectivity. They have used text messaging to build consumer confidence in their brands, to reduce incidences of fraud (and thus reduce risk), for customer acquisition campaigns, and as a means to generate additional income streams. The security features of an SMS gateway ensure that private financial communications are kept confidential – the most important factor for both banking and insurance clients as well as the institution.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
Tags: Clickatell UK, mobile banking, sms gateway, sms gateways, two way sms messaging, two-way SMS
This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.
No Comments Yet