Mobilise Your Customer Messaging with an SMS Gateway
The SMS Gateway enables British business owners to mobilise their messaging and stay at the forefront of changing consumer trends. An uncertain economic future in Britain has paved the way for mobile-centric change in consumer behaviour, according to a report released by Verdict Research Limited entitled “How Britain Shops”.
Customer loyalty has shifted and is no longer influenced by price alone; conveniently located businesses that offer an efficient shopping experience are doing better than ever before. While this may seem like a portent of doom for some businesses, it might simply require a change in strategy with the focus on effective consumer communication. Enter the SMS gateway – a platform that allows for the easy two-way exchange of texts between you and your customers.
Mobile Brand Engagement Through Texts
The potential of the SMS Gateway can be gauged, not only by the amount of people that have access to mobile phones (a staggering two-thirds of the global population), but by the simple fact that it has become an extension of the individual; always carried, more often than not personalised to the last detail and therefore the object of undivided attention (studies indicate that 60% of mobile phone owners in Britain sleep with their phones beside them). This creates a revolutionary platform for mobile brand engagement, allowing businesses to communicate marketing information with customers, generate revenue through mobile transactions and even provide services.
Mobile Word of Mouth
Yet the real strength of the SMS Gateway in terms of the Business-Consumer relationship lies in the fact that it has the ability to build trust. “Mobile word of mouth” is fast becoming a buzz-phrase among marketers, who have realised the potential of a well-placed text. Consumers trust their friends, family and peers more than they do traditional “best product” advertising. The online realm has already proven this with the success of websites like Amazon and Ebay, where ratings and opinions by other consumers carry more weight when it comes to that all-important decision: to buy, or not?
As the mobile way of life gathers momentum, allowing phone owners to shop, browse and pay their bills, regardless of location, it simply becomes a matter of time before mobi-communities spring to life – enabling consumers to exchange thoughts, ideas and product reviews. In Japan, mobile communities already exist, some of them numbering 12-million phone owners, further emphasizing the economic viability of the SMS Gateway.
Easy Gateway Implementation
For British business owners, it’s a question of “who gets there first?” With economic instability and job losses expected to continue well into 2010, SMS Gateways represents more than just a glimmer of hope for the survival of future business. The advantage is evident in the fact that it allows for seamless integration with existing technologies by way of the API (Application Programming Interface), which allows communication to the SMS Gateway from 3rd party applications and systems, as well as websites. This means the easy conversion of current marketing strategies, without skipping a beat.
Current API’s available can include HTTP/S (web), SMTP (email), FTP (bulk file transfers), XML (web/app), SMPP (large volume SMS), SOAP and the windows-based COM object (windows programs/ASP pages). These SMS Gateway interfaces allow for efficient client communication across different carrier networks, both local and international. Yet more importantly, these interfaces allow businesses to reach out further than ever before, providing consumers with the efficiency they crave and the convenience they expect from modern technology.
The SMS Gateway allows you to stay abreast of consumer trends and preserve customer loyalty by being conveniently located – just a text message away.
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Tags: bulk sms, Clickatell UK, developer API’s, mobile messaging, SMS, SMS API, sms gateway, sms gateways, text messaging
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