The SMS Gateway: A Business Imperative

The Mobile Data Association estimates that 78.9 billion text messages were sent in the UK in 2008; most of these would have been transmitted via an SMS gateway. An SMS gateway offers distinct competitive advantages to UK organizations that want to communicate with consumers via a mobile platform.

The primary advantage offered by an SMS gateway to any business or organization is the ability to provide UK businesses the immediate capability to deliver and receive text messages to and from any application, all over the world.

An SMS gateway translates and transmits messages between a range of devices, including mobile phones, landline telephones, software applications and email servers. It also has connections to hundreds of mobile networks, both locally and internationally and enables businesses to choose from different text message routing profiles depending on the budget, location of recipients and redundancy requirements, so that businesses don’t have to deal with these challenges on their own.

The SMS gateway also offers organisations a financial advantage and in these cash strapped times, every penny counts. By using SMS gateway APIs, you can easily switch from telephone calls and traditional media advertising and sales support, to text messaging communication and marketing, which is far more affordable . Research shows that text message response rates are significantly higher than that of traditional marketing methods.

SMS gateways provide tracking and reporting facilities that enable businesses to precisely measure their return on investment and also change tack mid-stream through a marketing campaign, if it’s not having the desired impact.

SMS gateway providers also have direct relationships with many carrier networks, both in the UK and abroad and are able to negotiate better prices when buying text message credits. This gets passed onto their customers, guaranteeing a higher return on investment from that precious operational and marketing budget.

Opening up the world of mobile messaging to organisations and saving them money while doing so, whether for triggered or bulk push text messaging, two way SMS or ‘email-to-SMS’, an  SMS gateway provides makes possible the next wave of business competitive advantage.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.

Tags: 2 way SMS, bulk sms, bulk text messaging, mobile messaging, sms gateway, sms gateways