Build your brand with bulk SMS marketing

In today’s fast-paced, mobile world, marketing is what separates every successful business from the pack, and that increasingly means the inclusion of bulk SMS into the marketing mix.

No other medium is as direct and effective at reaching consumers today than through their most personal communication device, the mobile phone. With over 78 billion text messages sent in the UK in 2008 it is clear that British consumers like to communicate via SMS messages.

Using bulk SMS as a marketing tool allows marketers to reach UK consumers with timely and informative content; effectively increasing their reach at a fraction of the cost of traditional advertising. Many UK organisations and corporations – from the BBC and the NHS to Strongbow, Coca-Cola and HarperCollins Publishing – are using bulk SMS campaigns to great effect.

As more and more consumers turn away from traditional ‘push’ broadcast media, such as television and print advertising, adding bulk SMS to your marketing mix may be the distinguishing factor your business needs to survive the recession. Bulk SMS is not only a great media addition for existing marketing campaigns, but is also highly effective in opening up new markets, especially amongst teenager and youth segments.

Creating awareness around your brand is a cinch with bulk SMS acquisition and promotional campaigns, or gain new customers by encouraging them to sign up to receive special offers or run a ‘text-to-win’ competition using two-way SMS.

Bulk SMS is especially effective in viral marketing campaigns, as it is easy for consumers to text the message onto their friends and family, stretching your advertising budget that little bit further. Bulk SMS marketing can further be used to drive customers to real world stores or even facilitate sales from a mobile platform. Because it is targeted at consumers who have opted-in to receive your message, bulk SMS marketing is more likely to deliver a higher return on investment than traditional ‘hit and miss’ broadcast marketing.

Communicating with existing customers and retaining them, is one of the smartest things you can do in a recession. Bulk SMS can be used for notification alerts to your mobile database, such as booking confirmations, appointment reminders and company news. Use text messaging to cross-and-up-sell to existing customers with bulk SMS promotions and special offers. Personalise your bulk SMS messages with the names of recipients for birthday greetings or congratulations on an important anniversary. Bulk SMS campaigns are also easily measurable, as message delivery and response can be tracked.

By choosing a reputable bulk SMS provider, you can ensure that your mobile messages reach your prospects and customers, whether they are in the UK or abroad.

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Tags: 2 way SMS, bulk sms, mobile marketing, sms marketing, SMS messages, text messaging