Sporting events hold SMS messaging opportunities
As England gears up for the Ashes Cricket Series and cricket fans all around the world prepare for this classic clash between the UK and Australia, event organisers need to take note that major sporting events such as these are a goldmine opportunity to capitalise on the revenue generating capability of SMS messaging.
Many sporting event organisers around the world are using mobile messaging for a variety of functions. The easy access to bulk SMS services and two-way SMS messaging applications mean that organisers can not only promote their events from a mobile platform prior to ‘kick-off’ but that even during and after the game they can generate additional revenue.
The SMS gateways that enable these messages have a role to play in event promotion, logistics, security and mobile vending, as well as increasing the interaction between the fans and the event or players. Why have SMS messaging applications found a home within the sporting event industry? Consumers already understand and embrace SMS messages; they are already using this platform to communicate with friends and family. The mobile phone is the one device that people have with them at all times. In fact, according to www.text.it, 78.9 billion SMS messages were sent last year in the UK!
SMS messages can be used in mobile marketing campaigns prior to the game; tickets can be issued from a mobile platform cutting down on printing costs; team anthems, photographs and even physical products can now be sold from a mobile platform – there is a wide range of income generating activity that can be undertaken using SMS messaging. However, the trend towards greater interactivity between fans and players is the most exciting area for mobile developers to explore.
This increased interaction translates into higher attendance at future games as well as purchases of team merchandise and subsidiary products. Every fan that the ‘event’ interacts with is a potential future customer. Two-way SMS messaging applications allow a greater degree of interactivity between the ‘event’ and the fans. By including fans in mobile polls, allowing them to send their own photographs of the action, voting for their best player or just allowing them to voice their opinion about the event and replying to them; event organisers can ensure they have fans for life!
Bulk SMS two-way messaging applications encourages this rich, deep and ultimately more rewarding relationship between the ‘event; and the fans. This relationship is what will keep the fans committed (buying tickets to future events, buying merchandise, sending premium rated SMS messages in for competitions) and the event increasing the revenue generated, long after the game is finished.
Even post-event, fans can be contacted with follow-up offers, early purchase ticket opportunities or invitations to partake in premium-rated SMS competitions. By including aspects of social networking into mobile marketing efforts, the line between traditional ‘push’ advertising and participatory buying becomes blurred.
Bulk SMS Gateways can provide sporting event organisers with a range of API’s to simplify integration with existing applications and maximise the revenue and exposure from the event itself, while enabling the interactive experienced expected by sporting fans today.
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Tags: bulk sms, Clickatell, mobile application developers, mobile competition, mobile marketing, mobile ticketing, sms gateway, SMS messaging, SMS messaging applications, two way sms messaging, two-way messaging
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