Royals embrace new communication technology
The British Royal Family, despite the best efforts of the late Princess Diana, remains a bastion of conservative living. However, even they are stepping out to embrace the new communication avenues offered by technological advances.
Queen Elizabeth 11 has very recently taken to email as a means of communicating with her loyal subjects throughout the Commonwealth. 2009 marks the 60th anniversary of the Commonwealth which includes nations such as Australia, Jamaica and Canada. Part of the celebrations included an opportunity for young people to write a blog on the royal website about their typical day and their thoughts on the contemporary meaning of the Commonwealth. The Queen chose to respond by email thanking them for their postings – this is a first as email communications have traditionally been reserved for family members. The royal website has also been revamped to include links to videos on YouTube’s royal channel, integration with Google Maps so that fans can track the Queen’s movements around the world and a new section on the queen’s favourite pets – the corgi dogs!
The point being made here is that if even the Royal Family realises the future is in technological communication so should every businessman in the UK.
Mobile marketing is an extremely effective and affordable way to retain existing customers as well as acquire new ones. Mobile marketing is any form of marketing that uses a mobile phone as the communication device. Not only can this innovative form of communication be used for customer relations but also to promote goods and services. Direct selling, cross-selling and up-selling are all viable options when using SMS text messaging as part of your marketing arsenal. Particularly in these tough economic times when it is more important than ever to provide a direct return on investment and measure the success of advertising and marketing campaigns, SMS text messaging provides the only viable answer.
Consumers are turning away from traditional ‘push’ advertising and becoming more selective as to whom and what they will listen to; the unique nature of mobile text message marketing is that consumers must consent to receiving marketing messages from you. Because they choose to opt-in they are far more open to receiving your marketing message and far more likely to respond.
The unique advantage of mobile marketing is that by sending a text message to a mobile phone you will reach your customer in real-time wherever they are in the world. They do not have to visit your store, they do not need to access your information over the Internet, they do not need to see your advert on television or in a magazine – they receive it on their most personal communication device and can read your message at their leisure.
Text messaging overcomes all data and handset limitations as every mobile phone can send and receive SMS text messages and people are comfortable with this proven technology. You are therefore not limited in who you target with your message – not by physical location or demographical barriers. By using two-way text messaging options, customers can reply directly to your message making your marketing campaign measurable. If an organisation chooses to use premium-rated SMS messages for a subscription service or mobile competition an additional revenue stream is created for the company – with ease and at little cost.
Mobile marketing through text messaging is at the forefront of marketing technology and yet is accessible to anyone as it is easy to use and best of all, affordable and measurable. Don’t delay in investigating the benefits of mobile marketing for your business or organisation.
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Tags: 2 way SMS, Clickatell, mobile competition, mobile marketing, mobile marketing campaigns, mobile messaging, mobile social networking, mobile social networks, SMS, sms gateways, text messaging, two-way text messaging
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