Sign up for snow SMS alerts

As the latest round of severe weather hits the UK with more snow predicted for the rest of February, more and more people are turning to SMS weather notifications to stay abreast of the latest weather warnings. One of the UK and Ireland’s leading weather alert services is Metcheck.com, besides their online presence they also offer SMS forecasts to subscribers. The charge is minimal at £4.95 per month and the text message notification is delivered at 6pm every evening with a full forecast for the weather expected in your region the next day. Subscribers can turn the text message alerts on and off and change their location details as many times as they wish. With approximately half a million people logging onto their site daily to check weather forecasts, bulk text messaging is an obvious way to get relevant information to their subscribers when they are on the road and unable to access the Internet.

The severe weather conditions expected include heavy snow and ice. According to the Met Office, when temperatures fall to sub-zero, the number of deaths from heart attacks peaks three days later, from strokes five days later and from respiratory infections ten days later. Bulk text messaging used for weather alert notifications can alert drivers as to which roads to avoid due to ice or snow and at the very least warn them to be prepared with warm clothes, food, water, boots, a torch and spade, if driving into bad weather. This is particularly useful for travelling sales reps that spend a lot of time driving, delivery and trucking companies as well as the general motorist or tourist visitor to the UK.

The simplicity of bulk text messaging makes it a perfect medium for these kinds of notifications. Text message delivery is pretty much guaranteed, it is almost instantaneous and the message is stored in the mobile phone for reference purposes. For a society of people increasingly on the go, bulk text messaging has an important role to play in notifications of this kind. The Mobile Data Associations figures for the third quarter in 2008 show that over 1.5 billion text messages are sent a week and Britons are sending an average of 60 million more messages a day compared to the same period in 2007. As Chairman of the Association, Steve Reynolds, puts it, “The mobile phone has evolved far beyond simple voice and text messaging; it sits at the centre of our lives at home and at work.” There simply is no better medium through which to communicate with consumers than bulk text messaging.

The value add to consumers of a SMS weather service is huge and by offering it as a subscriber service, the weather stations expand their database of customers at no cost to themselves. There is no real limit to what bulk text messages can be used for: informational texts, marketing texts, emergency notifications, fraud alerts and the list could go on. Crossing a range of industries and applications, bulk text messaging is the most affordable and cost-effective way to communicate. Wishing you blue skies or at the very least, advance warning of bad weather…

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Tags: bulk text messaging, Clickatell, emergency text notifications, mobile marketing, SMS, SMS forecasts, sms gateway, SMS provider, SMS weather notifications, text message alerts, text message notifications, text messaging